Brand Standards
Our goal at San Jacinto College is to empower students to reach their goals — whatever they might be. And our brand standards help our teams and outside partners convey that mission through brand-aligned writing, imagery, and graphic design. Use these brand standards to create content that conveys our positioning, personality, and look accurately and effectively.
The San Jac Style
Use our style guidelines to help celebrate our core principles: support, innovation,
and commitment to our students. By consistently communicating our brand promise, you’re
helping us create cohesive experiences for anyone who interacts with the college.
Key Elements
From editorial guidelines to imagery requirements to logo usage principles, our brand
standards have it all. View our guide to learn more about San Jac’s brand positioning,
personality, and look.
Positioning
Academic Excellence. Low Cost. Educational Options.
What makes San Jac different? Our unwavering commitment to our students. Learn about our messaging architecture that highlights and celebrates this brand positioning.
Personality
Supportive. Committed. Innovative.
Our brand personality helps students and partners understand exactly who San Jac is.
Explore guidelines for conveying our tone, voice, and audience-first approach.
Look
Connective. Clear. Concise.
Logos, typography, and color schemes help bring our brand promise to life. Find detailed
information on creating photography, social media posts, and publications that match
San Jac’s look and feel.
Looking for San Jac Media Resources?
Contact our media team for news, quotes, co-branding guidance, downloadable resources,
and more.
Downloadable Logos
The logo is the most visible part of our brand because it appears on all communication
materials. It is not to be modified in any way.
To use these logos, please follow the guidelines included in our official Brand Guidelines.
To use these logos, please follow the guidelines included in our official Brand Guidelines.
